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Does your Brand Have Personality?
I’m really excited about Rohit Bhargava’s new book, Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, that will be soon published. I’ve been patiently...
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Personality not Included (but helpful!)
I love participating online. Blogs provide lots of opportunities to share thoughts & discuss the latest topics & trends. Rohit Bhargava gave us a huge opportunity as he launched his book,...
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Getting Started with Social Media
There is so much information floating that it’s hard to sift through. So it’s refreshing to find a source that’s succinct & offers a lot of value. Brian Solis of PR 2.0 provides that. I regularly...
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Social Media Resources are Mixx ‘ed up
What do you get when you put together a bunch of social media junkies that share the posts that they’re devouring? Communities of course! Mixx is like Digg. People submit articles into categories....
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Word of Mouth Marketing – a must read
I’m surprised at how many people aren’t familiar with this book. When I first started working online I read many books. The one book that I recommend over & over is Word of Mouth Marketing: How...
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Wiki for Community Managers
There seems to be a need for a comprehensive list of resources for community managers. I created a list on my Resources tab here on my blog but people aren’t finding it (and it’s getting out of date)....
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Opportunities to Participate
Someone told me that community managers aren’t interested in networking because they do it day in & day out. My sense is that that is so not the case! We thrive on being interactive. And the nature...
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Social Media Today Blogger of the Week
Communities have various ways of encouraging participation. At the DeFrag conference there was much discussion about leader boards for internal communities. Personally I prefer featuring those that are...
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Dan Schawbel publishes Me 2.0
My friend, Dan Schawbel, has published his first book. And I say first because my guess is that there will be many more because he’s only 26 years old! Somehow he has found the insight that has taken...
View ArticleMoving Community Gardening Beyond a Hobby
This past week I was at Enterprise 2.0 in Boston. Before Alistair Croll started his session he apologized with a quick forewarning, “I’m going to be beating up on Community Managers”. I’m fine with...
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Real Community Managers Don’t Do Karaoke
Community Managers aren’t the best followers in many ways. You’ll usually find them leading culture shifts at companies encouraging others to join in their march. This post is inspired by the ebook...
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5 Barriers to Becoming a Social Business
It’s no small feat for a company to transition to become a social business. One would think that it’s easier for smaller organizations, but companies of all sizes face the following barriers. 1....
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The ROI of Blogging and Personal Brand Building and 5 Reasons to Invest
An overview of the lifetime traffic around my blog made me realize how much my blogging has impacted my personal brand and the ROI around it. This quick exercise made me realize that I need to start...
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Recruit Employees to Grow Your Community and Drive Growth
Every Community Manager knows how much effort it takes to grow a young Community and encourage engagement in an established one. Most Communities also include social outposts on channels such as...
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Attaining New Customers via Outstanding Customer Care
My blogging recently has been in the form of guest posts. I will start republishing them here. This post was written for the Desk.com blog and was later published on the Salesforce.com blog. You’ve...
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How to Find a Job in Social Media
It’s exciting to see that social media jobs are mainstream in companies of all sizes! The role has evolved into a number of specializations as many of us predicted it would. And companies are realizing...
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How to Make a Business Social
There has been a lot of focus of late on how to become a social business. In fact I joined Dell back in 2011 because of their maturity as a social business. The story really goes back to 2007 when I...
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B2B Tech Content: 5 Lessons to Measure Content Effectiveness
I had the opportunity to be part of an all day workshop on Tech Content at Content Marketing World 2014. I joined content extraordinaires Lee Odden, Pam Didner, Koka Sexton and Deanna Lazzaroni to...
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3 Steps to Cross-Functional Collaboration
How many times have you wished that various teams would collaborate? It is an easy process to get teams to work together cross-functionally. 1. Choose the agenda for the group carefully. Make sure that...
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